Preaching to the choir? The influence of personal relevance on the effects of gain- and loss-framed health-promoting messages.
Identifieur interne : 000158 ( Main/Exploration ); précédent : 000157; suivant : 000159Preaching to the choir? The influence of personal relevance on the effects of gain- and loss-framed health-promoting messages.
Auteurs : Jonathan Van T Riet [Pays-Bas] ; Rob Ruiter ; Hein De VriesSource :
- Journal of health psychology [ 1461-7277 ] ; 2012.
Descripteurs français
- KwdFr :
- MESH :
- Wicri :
- geographic : Pays-Bas.
English descriptors
- KwdEn :
- MESH :
- geographic : Netherlands.
- methods : Health Promotion.
- Adolescent, Adult, Attitude to Health, Female, Humans, Male, Persuasive Communication, User-Computer Interface, Young Adult.
Abstract
This article examines the moderating influence of personal relevance on the persuasive effects of gain- and loss-framed messages. We assessed current behaviour as a proxy for personal relevance, provided 169 participants with gain- and loss-framed messages advocating skin self-examination (SSE) and assessed intention to engage in SSE as the outcome measure. The results showed that loss-framed information was more persuasive than gain-framed information, but only for low-relevance participants. This suggests that loss-framed information might be mainly effective for recipients who need little persuading and, in fact, runs the risk of 'preaching to the choir'.
DOI: 10.1177/1359105311421047
PubMed: 22021274
Affiliations:
Links toward previous steps (curation, corpus...)
Le document en format XML
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<author><name sortKey="Van T Riet, Jonathan" sort="Van T Riet, Jonathan" uniqKey="Van T Riet J" first="Jonathan" last="Van T Riet">Jonathan Van T Riet</name>
<affiliation wicri:level="1"><nlm:affiliation>Wageningen University and Research Centre, The Netherlands. jonathan.vantriet@wur.nl</nlm:affiliation>
<country xml:lang="fr">Pays-Bas</country>
<wicri:regionArea>Wageningen University and Research Centre</wicri:regionArea>
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<author><name sortKey="Ruiter, Rob" sort="Ruiter, Rob" uniqKey="Ruiter R" first="Rob" last="Ruiter">Rob Ruiter</name>
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<author><name sortKey="De Vries, Hein" sort="De Vries, Hein" uniqKey="De Vries H" first="Hein" last="De Vries">Hein De Vries</name>
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<profileDesc><textClass><keywords scheme="KwdEn" xml:lang="en"><term>Adolescent (MeSH)</term>
<term>Adult (MeSH)</term>
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<term>Health Promotion (methods)</term>
<term>Humans (MeSH)</term>
<term>Male (MeSH)</term>
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<term>Persuasive Communication (MeSH)</term>
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<keywords scheme="KwdFr" xml:lang="fr"><term>Adolescent (MeSH)</term>
<term>Adulte (MeSH)</term>
<term>Attitude envers la santé (MeSH)</term>
<term>Communication persuasive (MeSH)</term>
<term>Femelle (MeSH)</term>
<term>Humains (MeSH)</term>
<term>Interface utilisateur (MeSH)</term>
<term>Jeune adulte (MeSH)</term>
<term>Mâle (MeSH)</term>
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<term>Promotion de la santé (méthodes)</term>
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<term>Adult</term>
<term>Attitude to Health</term>
<term>Female</term>
<term>Humans</term>
<term>Male</term>
<term>Persuasive Communication</term>
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<term>Adulte</term>
<term>Attitude envers la santé</term>
<term>Communication persuasive</term>
<term>Femelle</term>
<term>Humains</term>
<term>Interface utilisateur</term>
<term>Jeune adulte</term>
<term>Mâle</term>
<term>Pays-Bas</term>
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<front><div type="abstract" xml:lang="en">This article examines the moderating influence of personal relevance on the persuasive effects of gain- and loss-framed messages. We assessed current behaviour as a proxy for personal relevance, provided 169 participants with gain- and loss-framed messages advocating skin self-examination (SSE) and assessed intention to engage in SSE as the outcome measure. The results showed that loss-framed information was more persuasive than gain-framed information, but only for low-relevance participants. This suggests that loss-framed information might be mainly effective for recipients who need little persuading and, in fact, runs the risk of 'preaching to the choir'.</div>
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<Title>Journal of health psychology</Title>
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<ArticleTitle>Preaching to the choir? The influence of personal relevance on the effects of gain- and loss-framed health-promoting messages.</ArticleTitle>
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<Abstract><AbstractText>This article examines the moderating influence of personal relevance on the persuasive effects of gain- and loss-framed messages. We assessed current behaviour as a proxy for personal relevance, provided 169 participants with gain- and loss-framed messages advocating skin self-examination (SSE) and assessed intention to engage in SSE as the outcome measure. The results showed that loss-framed information was more persuasive than gain-framed information, but only for low-relevance participants. This suggests that loss-framed information might be mainly effective for recipients who need little persuading and, in fact, runs the risk of 'preaching to the choir'.</AbstractText>
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